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Tips & news
Trends, guides, and news about brand identity.
Accessible logo design: contrast, legibility and inclusion
How to design a more accessible logo with stronger contrast, better legibility and inclusive choices that hold up in real-world use.
Logo redesign: when and how to change your visual identity
Learn when a logo redesign makes strategic sense, which warning signs matter, and how to update a brand identity without losing clarity or consistency.
Creative brief: how to brief a logo designer effectively
A practical guide to writing a clear creative brief for logo design projects.
Responsive logo: adapt your logo to every screen
Practical guide to building a responsive logo system for desktop, mobile, social media and favicon use cases.
The 10 mistakes to avoid when creating your logo
Too complex, too many colors, no monochrome version... Discover the 10 most common mistakes when creating a logo and how to avoid them to build a professional and lasting visual identity.
What typography for your logo? The Complete Font Guide
Serif, sans-serif, script, display… how to choose the ideal font for your logo? This guide explains everything: font families, typographic associations, mistakes to avoid and 2026 trends.
Self-employed logo: the complete guide to creating your professional visual identity
Logo PNG vs SVG vs AI: which format to choose?
PNG, SVG, AI, EPS, PDF… There are many file formats for a logo. Discover the differences, advantages and use cases of each format to always use the right file at the right time.
Favicon: how to create the perfect icon for your website
Complete guide to creating an effective favicon: formats, sizes, tools and best practices in 2026. From classic ICO to modern SVG, everything you need to know to make your site recognizable in a browser tab.
How to Create a Monogram for Your Logo: Complete Guide
Discover how to design an elegant and memorable monogram logo for your brand. Design techniques, typographic choices, famous examples, and mistakes to avoid.
How much does a logo cost in 2026? Detailed prices and rates
What budget should you plan for a professional logo in 2026? A complete comparison of rates: freelance graphic designers, agencies, online platforms, and AI tools. An honest guide with real price ranges.
Registering Your Trademark with the INPI: Complete Guide to Protecting Your Logo
2026 fees, procedure steps, prior art search, Nice classes: everything you need to know to register your trademark and protect your logo with the INPI.
Minimalist Logo: Why Less is More in Branding
Why do the biggest brands simplify their logos? A complete guide to minimalism in design: benefits, concrete examples, and tips for creating a clean logo that leaves a lasting impression.
Vector Logos: Why They're Essential
Everything you need to know about vector logos: differences from bitmap, SVG/AI/EPS/PDF formats, practical advantages, and how to get a vector version of your logo.
How to Choose the Right Colors for Your Logo
Color psychology applied to logo design: the meaning of each color, effective combinations, and a practical method for choosing the perfect palette for your brand.
Brand Guidelines: What They Are and How to Create Yours
Everything you need to know about brand guidelines: definition, essential elements, and a step-by-step guide to creating your own. Real-world examples and expert tips.
AI Logo vs Graphic Designer: An Honest Comparison
AI or graphic designer to create your logo? A transparent comparison of the advantages, limitations, and use cases for each approach. No bias, just the facts.
How to Create a Logo for Your Business: A Complete Guide
A complete step-by-step guide to creating your business logo: brief, research, design, color selection, typography, and finalization.
Create a Free Logo: The 10 Best Online Tools
Discover our selection of the 10 best free tools to create a professional logo online in 2026. Full comparison with pros, cons, and practical tips.
How Much Does a Logo Cost in 2026? Prices, Rates & Alternatives
From free generators to premium agencies: a complete breakdown of logo design costs in 2026, with an honest comparison of all available options.