Blog
Tips & news
Trends, guides, and news about brand identity.
The History of the Adidas Logo: The Legendary Three Stripes
A clear breakdown of Adidas logo evolution, from the Dassler era to Trefoil and Performance.
The Starbucks logo: from medieval siren to green circle
How Starbucks evolved its logo from a detailed 1971 emblem into a globally recognized green icon.
The FedEx logo and its hidden arrow: the genius of negative space
How Lindon Leader hid an arrow between the E and x of the FedEx logo in 1994: history of creation, negative space technique, and design lessons for your own logo.
The Evolution of the Google Logo: From 1998 to Today
Trace the complete history of the Google logo, from its creation by Sergey Brin in 1998 to the Product Sans redesign of 2015 and the gradient update of 2025. An analysis of each version and design choices.
The History of the Nike Logo: How a $35 Swoosh Became Iconic
From a sketch by a student paid $35 to the most recognized symbol in global sports: a look back at the fascinating history of Nike's Swoosh.
The Coca-Cola Logo: 140 Years of Typographic Evolution
From accountant Frank Robinson to a global icon: a look back at the history of the Coca-Cola logo, its Spencerian script, its evolutions, and branding lessons from a typography that has remained unchanged since 1886.
McDonald's Logo: Why the Golden Arches Are the Most Recognized Logo in the World
From the architecture of a restaurant in San Bernardino to the most recognized symbol on the planet: a look back at the fascinating history of the McDonald's logo and the Golden Arches, designed by Jim Schindler in 1962.
The History of the Nike Logo: How the Swoosh Became Iconic
From a student paid $35 to the most recognized symbol in world sports: the fascinating story of the Nike Swoosh, its evolution, and the branding lessons it teaches us.
The 50 Most Famous Logos in the World
Discover the 50 most iconic logos in the world: Nike, Apple, McDonald's, Google, and many more. History, design, and branding lessons for your own business.
The History of the Apple Logo: From the Rainbow Apple to Minimalism
Trace the fascinating history of the Apple logo, from the Newton illustration to the rainbow apple, to the iconic minimalist design we know today.