Category
Rebranding & News
Recent logo changes and design news
Rebranding & NewsApril 24, 2026
New OM logo in 2026: deciphering a historic rebranding
Olympique de Marseille unveiled its new logo on April 8, 2026, the first change in visual identity since 2004. Complete analysis of the design, strategy and challenges of this rebranding.
Rebranding & NewsApril 24, 2026
Rebranding 2026: why logos are becoming more discreet, more adaptive and more human
In 2026, rebranding will become more sober: adaptive logos, flexible systems, AI under control and the return of a more human identity.
Rebranding & NewsApril 24, 2026
The logos of the Olympic Games: from Berlin 1936 to LA 2028, 90 years of sports design
From Berlin 1936 to Los Angeles 2028, Olympic logos tell the story of global graphic design. A look back at 90 years of emblems that have marked the collective imagination — and what they teach us about branding.