Category
Rebranding & News
Recent logo changes and design news
When a rebrand goes wrong: 5 famous cases and what they teach us
Why rebrands often fail and how to avoid brand rupture: strategy anchor, cross-channel readability, and practical transition planning.
Jaguar 2024: the most polarizing rebrand of the decade
Jaguar did not just update a logo in 2024. It reset its luxury EV positioning with a provocative visual identity.
New OM logo in 2026: deciphering a historic rebranding
Olympique de Marseille unveiled its new logo on April 8, 2026, the first change in visual identity since 2004. Complete analysis of the design, strategy and challenges of this rebranding.
Rebranding 2026: why logos are becoming more discreet, more adaptive and more human
In 2026, rebranding will become more sober: adaptive logos, flexible systems, AI under control and the return of a more human identity.
The logos of the Olympic Games: from Berlin 1936 to LA 2028, 90 years of sports design
From Berlin 1936 to Los Angeles 2028, Olympic logos tell the story of global graphic design. A look back at 90 years of emblems that have marked the collective imagination — and what they teach us about branding.